Poinsettias need to be fertilized regularly in order to stay healthy and produce beautiful bracts for the holiday season.

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You can fertilize your poinsettia every 2-3 weeks during the growing season, which is from spring to fall. If you live in a warm climate, you may need to fertilize more often.
Full Poinsettia Care Guide Here!
Here are some additional things to keep in mind:
Happy Gardening!